The Complete Guide for Local SEO - Resources for All Skill Levels
Have you heard about Local SEO? This also comes under Search Engine Optimization. Where our effort is to reach our local business to more people and get it ranked in search engines, local SEO works on many factors, so let's start from the beginning; know what local SEO is.
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(Local SEO Definition)
Local SEO is one such technique. Through this, you can make your business website only for the people of a particular area, at the same place on Google Top Rank so that your website is the first to be seen by the people of that area when they search Google.
History of Local SEO
The birth of Local SEO is believed to be around 2003 – 2004 when Google and other search engines started showing local search results.
What is the difference between Local SEO and SEO?
There is a huge difference between the two like SEO means Search Engine Optimization. It is a process by which a blogger optimizes his blog or website to rank the blog's articles in the search engine and bring free traffic to his blog worldwide.
Within Local SEO, we optimize the keywords according to the local search.
What is local SEO? ( Local search engine optimization )
“Local SEO is a technique with the help of which we use to rank our business or website in a particular city or area in the search engine.
So that when the people of that area do a Google search, your website is the first to be seen, and in such a situation, your business starts growing, which is absolutely free.
If we look closely at Local SEO, it is a part of SEO itself. We try to promote local business or website and rank it on Google.
Local SEO is made up of two words, “Local + SEO,” which means that when we do SEO for local search and local people, we call it Local SEO.
You must be curious to know how we can do local SEO for free and grow our business locally; today, we will tell you in detail about some such things in this post.
Today we will take the help of the Google search engine to find out about the things around us like restaurants, hotels, schools, hospitals, etc.
Example Of Local SEO:
Local Area Searches: Best restaurant near me, Cake Shop near me, etc.
Location-based keyword searches: Best hotel in Mumbai, The Best Restaurant in USA - NEWYORK, etc.
This way, by searching in Google according to your location, you can easily find hotels, restaurants, and all other information near you.
Many optimization techniques must be used to bring your business and products to the top first on Google. In simple words, we call Local SEO.
Why is Local SEO Important?
I am not showing you any random data. But I want to briefly show you some fascinating statistics about how important SEO is for local businesses.
Here is the official information given by Google.
- “Near me” searches have grown 600% faster than traditional, local-based searches.
- 74% of consumers who do local searches on their phones visit a store that day.
So it's clear that local searches are becoming a big part of the SEO world, and if you can connect your local business with these searches, there's a good chance those consumers will be able to access your Store, Shop, or Restaurant within minutes.
Benefits of Local SEO
Although there are many benefits of local SEO, a business's most significant advantages through local SEO are as follows.
- Through Local SEO, you can tell people about your business in your area for free and promote your website in a particular area.
- You can generate good leads through local SEO by marketing your business for free.
- Local SEO allows people looking for our business (product or service) to quickly get information about our company on Google and easily reach us.
- We can grow our business by locally promoting our quality products/services online. Just for this, it is necessary to know about basic SEO and local SEO.
Local SEO Factors Checklist ( FACTS )
There are many important factors through which you can promote your business and company online at a particular place.
There are many essential facts in doing Local SEO which must be included in promoting your business locally.
1. Business Location
To promote your business, it is mandatory to put its Location on Google. When you tell people where you are located, more and more people will be able to find and reach your business.
The most important thing in growing the business online.
2. Promote Location
You also have to keep in mind the Location of the person searching.
When you understand how far your business can serve people, it will be right for you to promote your business accordingly.
3. Using Better Keywords
Use low competition local keywords to promote your website locally. Using terms such as In Dehradun, In Delhi, In Laxmi Nagar, In Patna, etc., the chances of the website being ranked locally increases significantly, and you can quickly improve your business.
Nowadays, whenever people do a Google search about a restaurant or hotel, they search by putting the name of that area together.
4. Select the correct category
Local SEO improves by choosing a category according to your business in Google My Business (e.g., restaurant, hotel, office, organization). And your business will be easily accessible to you people.
Therefore, continually optimize by choosing the correct category of your business.
5. Rating & Reviews
Suppose your business has good ratings for Google My Business and your website. In that case, you have a high chance of ranking higher on Google.
How does Local SEO work?
So let me tell you that Google's search engine uses different ranking factors to rank local search results. Local SEO has a set of special ranking signals, including the following factors.
- The place the person is searching from
- NAP (Name, Address, Phone Number) citations
- Your presence in the Google My Business (GMB) listing
- Keywords used in Google My Business profile
- Sentiments of online reviews
- Keywords used in online reviews
- Number of "Check-In" at that location
- Social Media Shares
- Google Maps star rating for that business
How to do local SEO for your business?
On SEO of any website, it takes several months or sometimes up to 1 year to get the results. Still, on SEO of a local business, the results appear on Google very quickly.
This is because the competition in International SEO is very high compared to Local SEO. Therefore, in Local SEO, we can easily rank our business in Google within a very short time.
Friends, now we will see how you can do Local SEO for your business.
1. Create your business website
To promote your business online, first, you have to create a website in which you can give information about your business so that people can easily access your outlet/store.
It is necessary to have a website to reach all kinds of information about your business to the people.
In this, you put the products and services related to your business in front of the people
and assure that you deal in quality products or services.
Make the website mobile-friendly
In today's Android world, more than desktops and laptops, all the work is done by mobile.
Therefore, whenever you create your online business website, it must be kept in mind that it should be mobile-friendly.
Create a detailed contact page
On your contact page, make sure you clearly indicate your “NAP”.
Also, your site should have the Right Local Business Schema Markup, which is an essential factor of Local SEO, so that Google Search Engine would know the area in which you are doing business.
In this way, you can promote your business online to people through your website.
2. Submit your business to Google My Business
To take your business online, you must first list it on Google My Business (GMB) so that Google can understand your website/company better and that your site is specifically for any product or service.
While registering your business in Google My Business, you must fill in the correct information so that Google can show your business to the right people and only the right customers.
Note – Along with Google My Business, you must list your business on leading review platforms like TripAdvisor, Yelp, and Facebook, and never forget to list on any popular local review sites.
3. Register in Google Maps
For your business to reach as many people as possible, submit it to Google Maps in addition to Google My Business (GMB). This allows your business to get more people.
4. Register Sitemap in Google ( Create XML Sitemap and Submit in Google Search Console)
Sitemap helps Google to understand any website well. This is why create a sitemap of the website and submit it by going to the sitemap section in Google's Search Console.
3. Publish content related to your business
After you list your business in Google My Business and create your website, you should keep publishing quality content posts related to your business at regular intervals.
With this, your website will start ranking in Google, and people can access your website directly from Google.
4. Use Targeted Keywords
Use the right keywords and Key Phrases related to your business on your website so that Google can show people your website on these keyword searches so that people can easily access your business.
5. Get Good Ratings and Reviews by Offering Quality Products or Service
Google first shows those businesses whose business website has good ratings and reviews. So keep your services good so that people are bound to give good ratings and reviews to your business.
Always after providing service, ask customers to review and rate your website. When your business website has better reviews and ratings, then your website will automatically start ranking on Google.
6. Create a Facebook page for your website
There are many such social media platforms on the Internet, with the help of which you can promote your business more, create a huge fan following, and easily promote your products and services for free.
Friends, Facebook is the biggest marketplace of today.
Here you will get many customers for your business.
You should also create a Facebook page for your business, which greatly helps your local SEO.
Important Tips for Local SEO
To do Local SEO, you need to keep some things in mind –
- Enter the correct location of your business.
- Choose the right category according to your business.
- Use keywords correctly.
- Pay attention to review and rating.
So these are some important points that need to be kept in mind while doing Local SEO.
Why do we do Local SEO - Top advantages of Local SEO
By now, we know that. What is Local SEO, and how to do Local SEO? Let us now understand that in the end. What are the advantages to you of doing Local SEO? Or why Local SEO is done.
So below you have been told the top 10 advantages of Local SEO.
1. Local customers
Yes, in today's time, local customers also find local services through the Internet.
2. Local search marketing
Over time, local search marketing is being targeted at a higher level.
3. Highest conversion
You get the highest conversion chances in local search. Local advertising also gives good conversion in this.
4. Growth of Mobile and Internet Users
This is also one of the reasons for doing Local SEO as fast as mobile and Internet users are increasing. Equally quickly, local businesses also made a unique place in the online world.
5. High ROI
You get a great return on investment from Local SEO. That too for free.
6. Not in Google My Business listing
This is a big mistake. Most local businesses do not list themselves on Google My Business.
Of the recent figures, only 44% of the company are listed on the Google My Business list.
7. Local SEO is FREE
This is also a big reason that you must do local SEO. Because you don't have any money here. It is FREE for all. (so far )
8. Traditional Marketing is almost Dead.
Internet is used mostly for any local service search. So, stop now if you are doing Traditional Marketing for your local business because only 20% of adults pay attention to Traditional Marketing.
9. Here consumers are made with reviews
91% of consumers are made only by your positive reviews.
10. Local Listing increases customers' Trust.
Often happens. That we want to take any product offline. Still, we search for it online. To know more about that product or service.
Suppose your product or service is visible to your customer online, which will increase the Trust towards your business in the local customers.
Audit your Local SEO
You have to also make a listing for your business and optimized it well, so now it is also important to see the performance of that listing.
For that local SEO, audits have to be done so that we can find that there is no mistake or a need to optimize elsewhere.
Follow the steps given below to do a Local SEO Audit -
Audit Google My Business - In this, you see how your listing appears and if the information you gave is correct.
Also, an audit from Google Search Console - Is your site crawling well, and whether there is any error in its indexing and caching if it is correct.
Also, audit the site's on-page SEO - by checking all the on-page SEO factors of your site, make sure that the search ranking is helpful or not.
Do Competitor Analysis - Try analyzing the site of your competitor related to your business; if their ranking is higher than yours, then complete what else is missing in your work and get a good position in the ranking.
Participate in the Local Community
There will be many such local communities in your area that will connect with people socially.
Participate in local groups like blogger groups, Facebook groups, forum groups, and whats app groups and promote your business and get people's feedback about what they think about your business.
Friends, according to my expertise, I have written complete information about what local SEO is to help you. If this post is favourable for you or not, please tell me by commenting.
Conclusion -
In today's article, Friends, we have discussed how to do Local SEO, its benefits and features., I hope you enjoyed reading this blog post.
If you liked this post, do not forget to share it with your friends so they can get information about it.
You can ask us through comments if you still have questions or doubts, I will answer all your questions, and you can contact us for more information.
Please tell us through the comment section if you think we miss anything.
THANK YOU. HAVE A NICE DAY.
