What is SEO? A Complete Step-by-step Newbie Guide

What is SEO: A Complete Guide to Search Engine Optimization

What is SEO, and why is it essential for a blog? The simple answer is that SEO is the life of blogging. Suppose you write a good article, and the article's content is not SEO optimized. 

In that case, it will not be able to get ranked, and the chances of getting traffic are also low.

In today's digital age, if you have to come in front of people, then coming online is the only way where you can present your work in front of millions of people at once.

If you want, you can present your work by makings videos, or you can reach out to people via your written content. But to do this, your content must come to the first pages of Search Engines - because visitors like and trust the top 10 results pages. 

But reaching the first page of the search engine is not an easy task because, for this, you have to do complete SEO of your articles and website properly.

To know in detail about "What is SEO?" you must read this article.

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What is the full form of SEO?

The complete full form of SEO is "Search Engine Optimization."

What Is SEO - Search Engine Optimization?

SEO or Search Engine Optimization is a technique by which we bring our post or page to the top or rank on any search engine. We all know what a search engine is. 

When it comes to search engines, then for your knowledge, let me tell you that Google is the most famous search engine in the entire world; apart from this, there are different search engines like Bing and Yahoo. With the help of SEO, we can keep our blog at the No.1 position on all search engines.

For Example, if we go to Google and search small business insurance or any keyword, then Google shows us all the related content. All these contents that we see arrive from different blogs.

SEO helps to bring our blog to the No.1 rank on Google. This technique increases the number of visitors # also called blog traffic, to your website, by positioning it at the top of the search result.

Suppose your website is at the top of the search result. In that case, internet users will first visit your site, increasing the chances of getting more and more traffic to your site and your earning income. It is essential to use SEO to increase organic traffic on your website. 

Organic traffic is those visitors that land on your website from unpaid sources, essentially free traffic. We will learn later about this topic in this post.

The Importance of Search Engine Optimization (SEO)

There are millions of blogs worldwide, but 80% get almost negligible or have very little traffic on the blog because all those blogs are not SEO optimized well.

Suppose you have written 100 articles on your blog but have not done SEO correctly. All your hard work will sink into the water, but if you improve SEO, your website's ranking in Google search results will increase.

For Example - You search The top 10 highest earning bloggers of the world on google - so there are 98% to 100% chances you will click the first link of the search result page and 80% to 60% chances to click on the other results links. So now, you can understand the value of Search Engine Optimization (SEO) and the Importance of SEO.

Before making your content available to people, you have to make your content available on the search engine's first page. 

How Search Engines Work

Search Engine is a unique software program. The search engine searches for the information desired by the user from the limitless store of data available on the Internet. 

The search engine does its search with the help of a particular keyword or phrase. It shows the results related to these keywords or phrases in lists called Search Engine Result Pages (SERPs).

BENEFITS OF SEO

It would help if you understood why SEO is essential for a blog. Let us now know about the benefits of SEO.

1) With SEO, your blog starts appearing on Google and other search engines.

2) If proper SEO is done in the post, it gets a high rank in SERPs and increases domain authority and page authority

3) Organic visitors will increase to the blog.

4) The blog will get high-quality do-follow backlinks.

5) Those who come from search engines will also share your post on social media. Which will also get traffic from social media on the blog

6) Earning from the blog will be good.

What Are the Different Types of SEO?

There are a total of 12 types of SEO. A short explanation and advantages of each are mentioned below.

1. White-Hat SEO
2. Black-Hat SEO
3. Gray-Hat SEO
4. On-Page SEO
5. Off-Page SEO
6. Technical SEO
7. International SEO
8. Local SEO
9. Ecommerce SEO
10. Content SEO
11. Mobile SEO
12. Negative SEO

Let's learn all 12 types of SEO one by one

1. White-Hat SEO

White Hat SEO refers to proper techniques to increase a website's ranking on SERPs, in line with Webmaster Guidelines and search engine algorithms.

Techniques Used in White-Hat SEO - 

• keyword research
• publish unique, relevant, and quality content titles and metadata
• backlinks
• on-page optimization
• off page optimization
• do image optimization
• optimize URL
• create content strategy
• do competitor analysis
• optimize page speed
• familiarize yourself with webmaster policies
• improve your page experience
• focus on user experience (UX)
• have a well-rounded content marketing plan

2. Black-Hat SEO

Black hat SEO is a form of search engine optimization in which a website artificially uses illegal practices to improve its rankings for search queries.

These practices often break service agreements and can lead to penalties.

Techniques Used in Black-Hat SEO - 

• Article Spinning
• Automated Queries to Google
• Cloaking
• Content Automation
• Creating pages, subdomains, or domains with duplicate content
• Doorway Pages
• Guest Posting Networks
• Hidden Text or Links
• Keyword Stuffing
• Keyword Stuffing in Alt Tags
• Link Farms, Link Wheels, or Link Networks
• Link Manipulation (including buying links)
• Link Schemes
• Pages with malicious behaviour, such as phishing, viruses, trojans, and other malware
• Reporting a Competitor (or Negative SEO)
• Rich Snippet Markup Spam
• Sneaky Redirects
• Hidden Content

3. Grey-Hat SEO

Grey hat SEO comes under neither black hat SEO nor white hat SEO; this is the situation between these two when 90% white hat and 10% black hat SEO techniques are used for a website. It is called grey hat SEO.

Many bloggers do white hat SEO first, and then gradually, they start using the grey hat technique, which often they do not know or sometimes they know and start using. By doing this, there is a possibility of the site being ranked down.

Techniques Used in Grey-Hat SEO - 

• Build microsites - Microsites are created with a specific marketing goal. Companies build a microsite to focus on something specific without unnecessary information.

• Buying Links - Buying links (or paid links) is the process of paying another website to insert a link connection to your website on one of their pages.

• Careful keyword stuffing

• Cloaking - Inside Cloaking, a blogger can make the same web page of his website or blog in two different versions via coding or splitting his website or blog into two parts: the first page is for the website visitor and the second page for search engine bots.

• Duplicate Content - copied articles from other websites.
• Getting Paid Positive Reviews
• Increase your average content length of old content
• Link exchange
• Many Social Media Accounts
• Purchased Old or Expired Domains
• Spinning Content
• Start using social bookmarking sites
• Submit site to web directories

4. On-Page SEO

On-page SEO is the method of optimization (improving) a website and individual web pages by which the ranking of the website or personal web pages increases in the search engine result page. 

In straightforward language, the way to optimize (improve) web pages is called On-Page SEO.

On-Page SEO Techniques to Boost Rankings -

• Comments
• Content Audit
• Core Web Vitals
• External Links
• Formatting Content on Page
• Heading
• Images
• Internal Linking
• Image Optimization 
• Mobile Friendliness
• Optimize Meta Descriptions
• Optimize Page Titles
• Protocols HTTP vs HTTPS
• Permalink
• Post Title
• Properly use Headings( H1, H2, H3, H4, H5, H6) 
• Search Intent
• Sitemaps
• URL Optimization

5. Off-Page SEO

Off-page SEO is those techniques focused on increasing domain authority. If you say in simple words, After publishing the website's content, whatever we do to get traffic, and backlinks on it are called Off Page SEO.

The off-page SEO blog post is a way to get high traffic and a good ranking on the search engine. The work of off-page SEO starts after publishing the post by the on-page SEO method.

Or you can also say that whatever we do inside the post is called On-page SEO, and whatever we do to promote it outside the post is called Off-page SEO.

Off-Page SEO Techniques to Boost Rankings -

• Article Submission
• Blog Directory Submission
• Broken Link Building
• Contribute as Guest Author
• Convert Brand Mention
• Creating Shareable Content
• Document Sharing
• Forum Submission
• Image Submission
• Influencer Outreach
• Infographics Submission
• Local Citation
• Press Release
• Question and Answer
• Social Bookmarking Sites
• Social Media Engagement
• Strong Internal Linking
• Use Google My Business
• Video Submission
• Web2.0 Submission

6. Technical SEO

Technical SEO is a process by which we fix the technical and internal factors by doing SEO of our website and help the search engines properly crawl and index our website and increase the ranking of our website.

Under Technical SEO, it is ensured that Search Engine Bots can easily search your site without any hassle of Crawling.

Technical SEO helps a lot in the organic ranking of the website. However, search engines use algorithms for ranking your site's content in SERP, in which about 200+ ranking factors are used. Technical SEO is also included in these 200+ ranking factors.

In addition to ON Page SEO, OFF Page SEO of your website, if you also fulfil all the requirements of Technical SEO, then the chances of high ranking of your site in SERP (Search Engine Results Page) increase.

Actionable Technical SEO Tips for You -

• check and fix crawl errors in the google search console
• create and optimize your XML sitemap
• find and fix broken links on your site
• fix your site errors by conducting weekly technical SEO site audits
• include your main keywords in the image alt text
• install an SSL certificate for your website
• make sure your website is mobile-friendly
• optimize internal links
• speed up your website
• use canonical URLs to avoid duplicate content issues

7. International SEO

International SEO is such a technique of website optimization, with the help of which we tell Search Engines in which country we want to rank and in which language we have written content.

8. Local SEO

Local SEO is one such technique. You can make your business website available only for the people of a particular area and place your site information on Google Top Rank so that your website appears first when those of that area search for the specific product.

9. E-commerce SEO

E-commerce SEO is a free way of bringing more traffic to your website by making it more seeable on search engine result pages (SERPs). A well-ranked page will receive more traffic, so you want your page to rank as high as possible.

10. Content SEO

Content SEO refers to producing content that helps your web pages to rank high in the search engines. It contains everything to do with the writing and structuring of content on your website.

11. Mobile SEO

Mobile optimization makes mobile visitors have an excellent experience optimized for their mobile device and considers site design, structure, page speed, and more to provide a quality mobile user experience.

12. Negative SEO

Negative SEO, also called "Black Hat SEO," involves using malicious tactics on your site to spoil your reputation with Google and steal search engine rankings for important keywords to be used on a competitor's site.

Essential SEO Terms Everyone Should Know

I know many of you do not even know about Basic SEO Terms.

That's why I thought, why not give you information about some basic SEO terms so you can also know about it?

1. Title Tag

Title Tag works as an HTML Element, meaning Title Tag is a Header Section in any Web Page. Where the Title is written, the title-Tag can be used on any website. Title Tag tells any visitor what they will get in that article.

The title tag is an essential element that helps the search engine understand the post.

Why is Title Tag Important?

It is not easy for a blogger to bring traffic to his blog. He keeps optimizing the site and posts according to SEO to get a good ranking in the search engine.

Title tag and meta description are essential elements in on-page SEO. The title tag does the job of defining any page.

The title tag is written as an H1 heading. Just as keywords, internal linking, heading tags, external linking, formatting, etc., are essential in any article, a title tag is also important.

Free Title Optimization plugin -

• All in SEO
• Simple title tag
• Rank math
• Yoast SEO plugin

2. Headings

You get the heading written in the beginning whenever you read a newspaper or a magazine. With the help of these headings, you can find the topics you are interested in or want to study.

The same way happens in a blog as well. Those who write blogs use heading tags, with the help of which any readers can find and read the topic of interest in the blog.

How many Headings tags are there?

Now you have to understand what Header Tags are. Now we know how many types of Header Tags are there. Header Tags are mainly of 6 classes. Like -

H1 Heading

H1 is the most important heading of any webpage; whenever a user gets to see your webpage, his eyes first fall on the Main Heading (H1). While writing the H1 tag, we should keep some things in mind -

For Example, I want to write a topic about Mahatma Gandhi's biography. So the heading H1 tag will be as follows - Mohandas Karamchand Gandhi, - Biography, Facts, and Beliefs.

• You should use only one H1 on the webpage.
• Write about what the reader is trying to learn in the H1 tag.
• Always use keywords in an H1 title; it is also essential from an SEO point of view.

H2 Heading

H2 is used to represent any one topic on the webpage. The more topics on your webpage, the more H2 headings you can use.

For Example, the heading H2 tag will be as follow -

The early life of Mahatma Gandhi: Birth and Family, or you can write about the Education of Mahatma Gandhi. Now may you understand why we use H2 tags?

H3 Heading

If your webpage has a topic inside H2, therefore we use H3 to describe it.

For Example, in the H2 heading tag, we mention the Education of Mahatma Gandhi. So if you want to use an H3 title, you can write - the Education and Study Abroad Journey of Mahatma Gandhi.

H4 Heading

If we want to tell H3 in more detail on the webpage, then H4 is used.

For Example, you can see in the H3 heading tag we have mentioned about Education Journey of Mahatma Gandhi. 

So if you want to use an H4 title, you can write - Education life of Mahatma Gandhi from 1875 to 1890 or from 1885 to 1898.

H5 Heading

H5 is used in a webpage to explain H4 in more detail.

H6 Heading

H6 is the shortest heading of a webpage. It is used to explain the webpage in full detail.

Heading Tag in HTML

< head >

    < h1 > Webpage Major Heading < /h1 >

    < h2 > Webpage heading < / h2 >

    < h3 > Webpage Sub Heading < / h3 >

    < h4 > Webpage Sub - Sub Heading < / h4 >

    < h5 > Webpage Mini Heading < / h5 >

    < h6 > Webpage Micro Heading < / h6 >

< / head >{codeBox}

3. Meta Tags

Meta Tag is the HTML tag of the web page, which informs the search engine about the metadata of the web page like Title, keyword, and description so that the search engine understands what this web page is about. 

Based on metadata and quality content, the search engine decides the web page's rank in the ranking.

How many types of Meta Tags are there?

Meta Tags can be of many types, but we have told you below about some of the main meta tags most important for SEO.

But before that, let us see how meta tags appear in HTML.

<head>

 <title>Web Page Title </title>

  <meta charset=”UTF-8″>

  <meta name="viewport" content="width=device-width, initial-scale=1">

  <meta name="description" content="Web Page Description">

  <meta name="robots" content="follow, index,"> 

  <link rel="canonical" href="canonicalurl">

  <meta name=" keywords" content=" Webpage Keyword">

  <meta name=”author” content=”Webpage Author”>

</head>{codeBox}

( page title = Title Tags)

Title tags are essential from an SEO point of view. The title tag tells the search engine crawler the webpage's Title. And what the web page is written about.

Meta charset=" UTF-8

This meta tag informs search engines that the web page's format is Unicode. Most developers use Unicode to build the website.

Meta Viewport Tag

Meta Viewport Tags tell the search engine whether the webpage is responsive for all devices or not. Meta Viewport Tags are essential for a blogger to make the webpage mobile-friendly. 

<meta name="viewport" content="width=device-width, initial-scale=1">{codeBox}

Meta Description

A meta description is a text that describes a website, blog, page, or post, and it is usually shown as a snippet in search results.

Meta descriptions are essential in On Page SEO as they concisely describe your content.

The length of the meta description set on the search engine serves as a summary of 150-160 characters that describe the content of a web page in a short form.

Meta Keyword

Search engines no longer give importance to Meta keywords because many website owners do keyword stuffing to get their posts ranked in Google, which spoils the User Experience.

By the way, Meta Keyword is used to rank the blog post on any one particular query. 

Keyword placement in blog posts should be done smartly.

Meta Robots Tag

A Robot meta tag is an additional value or parameter written within an HTML tag that delivers specific instructions to search engines as to which part of the website to crawl or index or not.

There are mainly two points in this -

• Index/no index Tells the search engine robot whether to show the page in the search result or not.
• Follow/no follow tells the search engine which link, file, image, etc., to follow and pass Link Juice.

Meta Author

Meta Author tells the search engine crawler about the web page's author. Author Tag is essential for SEO concepts like Google EAT.

Canonical Tag

The canonical tag defines the main URL from two or more similar-looking URLs. The canonical tag tells search engines which page to index when more than one URL contains the same content.

Other Meta Tag - 

Apart from these, some other meta tags such as -

og:locale - Shows the blog's location (e.g., India, USA).

og:type - Indicates the type of blog post.

og: Title - Indicates the Title of the blog post.

og:description - This shows the description of the blog post.

og:url - Indicates the URL of the blog post.

og:updated_time - Indicates when blog post about upload time.

og: image - Represents the image used in the blog post.

og:image:alt - Shows the Alt Text of the picture.

og:image:type - Specifies the format of the image. Like the media is jpg, png, or jpeg.

4. Bot (spider)

A web spider is a program that visits websites and reads their pages and other details to enter the search engine index. All the search engines on the web have such a program, also known as a "crawler" or "bot."

So Google's search engine will take the help of the Crawler/Spider/Bots program to answer your question. Crawler/Spider reads the source code of all the websites on the internet, i.e. Crawling like - Your Question-related title, content, the image in the website, checks the link, then indexes it in the indexing page of Google, so that you get the answer to your question.

Note- On the Internet, Google indexes the same website on Google, whose website link is submitted in Google's Web Master Tool; this is a free service to rank or index your website on Google.

5. Introduction of HTML Attribute

src attribute - 

The src attribute defines the source of an image with a tag. The src attribute is used to tell which folder or where the image is in.

Example-:

<img src="set_img_path"> </img>{codeBox}

Width and height Attribute - 

The size attribute is used to set the size of the image in HTML. The height and width of the image are set with the help of the size attribute.

Example-:

<! DOCTYPE html>

<html>

<head>

<title> example of height and width attribute </title>

</head>

<body>

<img src="set-img-path" width="20" height="20"> html attribute </img>

</body>

</html>{codeBox}

Alt Attribute - 

The alt attribute is used to specify an alternative text. The alt attribute provides alternative information for an image. 

If, for some reason, the image is not shown on the web page, then by moving the mouse pointer over the picture, the user can find out what the image is about.

Example-:

<! DOCTYPE html>

<html>

<head>

<title> alt attribute example </title>

</head>

<body>

<img src="set-img-path" alt="set-img-alt-text"> HTML attribute </img>

</body>

</html>{codeBox}

href Attribute - 

Html links are defined with <a>. The href attribute is used to specify the link in the <a> tag.

Example-:

<!DOCTYPE html>

<html>

<head>

<title> href attribute example </title >

</head>

<body>

<a href="www.akashtimes.com"> HTML attribute </a>

</body>

</html>{codeBox}

Lang Attribute - 

The language of a document is declared with the help of the lang attribute in the Html tag. It is compulsory to set the language of HTML documents for accessibility applications and search engines.

Example-:

<! DOCTYPE html>

<html lang="en-US">

<head>

<title> lang attribute example </title>

</head>

<body>

....

</body>

</html>{codeBox}

Style Attribute - 

The style attribute is used to specify an element's style (colour, font, size, etc.).

Example-:

<! DOCTYPE html>

<html>

<head>

<title> Style attribute example </title>

</head>

<body>

<p style=colour:blue> paragraph </p>

</body>

</html>{codeBox}

Title Attribute - 

The title attribute specifies extra information about an element. The data is often shown as a tooltip text when the mouse moves over the element. 

The title attribute can be used on any HTML element (it will validate on any HTML element. However, it is not necessarily useful).

6. Anchor Text

Anchor Text is a clickable text; the user reaches another webpage or website by clicking on it.

Whenever you go to a website to get information from the Internet, there is a text somewhere on it; clicking on it makes you reach another website or any other webpage. 

In the language of SEO, this clickable text is called Anchor Text.

The URL of any other webpage or website is added to Anchor Text. And whenever a user comes to the webpage, he reaches another webpage by clicking on Anchor Text. 

Anchor texts tell the user to visit the webpage from where they can get more information about this topic.

Anchor Text Code 

< a herf = " https://ift.tt/XNFci5Z " target="_blank" rel="nofollow"> AKASH TIMES < /a >{codeBox}

Types of Anchor Text

• Exact Match Anchor Text
• Partial Match Anchor Text
• Generic Anchor Text
• Naked Anchor Text
• Branded Anchor Text
• Image Anchor Text

The benefit of Anchor Text

There are many benefits of applying anchor text, some of which are as follows –

• Using anchor text properly improves the website's ranking.
• Anchor tags prove to be very beneficial for maintaining the bounce rate.
• Using the correct anchor text improves user experience (UX) and is essential to website rankings.
• With the help of anchor text, it is easy for the search engines to know about the webpage.

7. Robots.txt

Robots.txt is a text file you keep on your site so that you can tell Search Robots which pages they have to visit or crawl on your site and which are not.

Which looks like this:

User-agent: Mediapartners-Google

Disallow:

User-agent: *

Disallow: /search

Allow: /

Sitemap: https://ift.tt/Ncm5IxG

8. Sitemap

A sitemap is a file containing a list of the website's pages. This file contains the proper category-wise list of all the website pages.

You must know the Sitemap to some extent by the name itself. MAP of SITE means MAP of any website like Pages, Post, Categories, Images, Videos and how many pages are there and where. All the things are in a proper file called Sitemap.

Sitemap contains a list of all the pages so that Search Engine can crawl and properly index our website. Search engines do not have to search the pages of our website much. In a way, we help in Crawling and Indexing their work for Search Engines by submitting Sitemap.

Submitting a sitemap also benefits the user. Creating a sitemap allows users to easily find any category on our website.

Different Kinds of Sitemaps

There are 2 kinds of sitemaps commonly used: XML and HTML. 

XML Sitemaps - XML Sitemap is a way that Blog Owners inform Search Engines about all their Blog pages so they can easily find them. The XML Sitemap also tells them which links are more important Or which pages are updated regularly.

HTML Sitemaps - HTML sitemap means creating a page on your website with links to all the sections' pages. Suppose the visitor has trouble finding any desired post or section on your website. In that case, the visitor can use the HTML sitemap to reach the desired page. Through a good HTML sitemap, the crawler can also reach orphan pages.

9. Keyword

A keyword is a phrase or a sentence that you use in the Title to describe your article, like "What is Keyword," this phrase is called a keyword in the language of Blogging or SEO.

Types of Keywords:

There are many types of keywords, but here we talk about some of the main keywords:-

• Competitor keywords
• Customer-defining keywords
• Exact match keywords
• Informational keywords
• Intent targeting keywords
• Locational keywords
• Long-tail keywords
• Long-term evergreen keyword
• LSI keywords
• Market segment keywords
• Mid-tail keywords
• Navigational keywords
• Negative keywords
• Phrase match keywords
• Product keywords
• Product-defining keywords
• Related vertical keywords
• Short-tail keywords
• Transactional keywords

NOTE - if you are a true blogger, you mainly have to focus on long and short-tail keywords.

10. Keyword Density

The percentage that comes after dividing by the keywords used in the total words of a blog post is called Keyword Density.

Example: – If we write an article of 1000 words related to "What is Keyword Density?" and use "What is Keyword Density" Keywords 10 times.

So now we will divide the total words, i.e., 1000, by the used keywords, i.e., 10, then 100 will come. After that, if you divide by 100 again to get the percentage of 100, then 1 will come, and then my Keyword Density will be 1%.

If we use Keyword 1 time in 100 words, then Keyword Density is 1%.

11. Keyword Stuffing

Keyword stuffing is a process of inserting multiple keywords into Web content and meta tags to artificially increase a page's ranking in search results and drive more website or blog page traffic.

12. Long Tail Keyword ( What They Are & How to Use Them )

Keywords that contain three or more words are called Long Tail Keywords.

Today, Long Tail Keyword is used more by visitors so that they can get the correct result that they want.

For Example, if we search "Buy Wrist Watches for Men & Women Online" on Google, we get a list of different types of watches for men & women. 

But if we search "best watches for men & women under 20,000 rupees," we will be shown only watches up to 20,000 rupees.

And out of that, we can choose anyone. Therefore, Long Tail Keyword has the advantage that it represents more than Short Term Keyword.

13. Backlink

One of the most commonly used words in this world of search engine optimization (SEO) is "backlink." Many bloggers have recently started a blog or a website and often struggle to understand what the term "backlink" means on Google.

A backlink is a link juice that makes a way from any other website to your website. In simple words, when a website owner adds a link to your web page in his web page, then this is what we call a backlink.

Types of Backlinks You Need to Know for SEO

do-follow Backlinks

Dofollow Backlinks are those links that allow other websites and search engine bots to follow your website. Such links do not have a no-follow tag, and anyone can follow your website. 

You can also call do-follow links as high-quality backlinks, which you must create from a website with high PR. These links are essential for your website.

Dofollow Backlinks are those links that increase the Seo rank and Traffic rank of our website. Google set do-follow Backlinks in 2005. Google released these links so that the search engine does not get any spam content and users can get better results.

Do-follow Link Example

<a href="https://google.com">hyperlinked text</a>{codeBox}

No-follow Backlinks

When a website links to another website but that link has a no-follow tag, the link does not pass juice. Nofollow links are useless for ranking the page because they do not contribute anything.

No-follow Link Example

<a href="https://google.com" target="_blank" rel="nofollow">hyperlinked text</a>{codeBox}

14. Index or No Index

Index - 

When Google's bots crawl the web pages of your website, then they analyze the content and save the index of your web pages in the search engine's database. This process itself is called web indexing.

No Index - 

The no-index meta tag may be included to stop a page or other resource from appearing in Google Search. This can also be done by adding headers to the HTTP response. 

The next time Googlebot crawls that page, it will exclude the page from Google Search results if the tag or header appears.

15. Inbound Links

Suppose that if your website is A and the incoming link is B, then a figure like this will be formed -

A <------------------- B

Where A is your site and B is the inbound link that points to your website like this. We call this type of link an inbound link. 

Now you must be a little confused about this; as I mentioned above, this is your site's backlink, which you can also control in some circumstances. But in some cases, you cannot even stop them.

If you create a backlink for your website, you should point or add the link to the website by checking the PA and DA and spam score of that website.

If any other website adds the link to your site, then you cannot stop it. But yes, if it is not related to your site or has low PA and DA, then in such a situation, you can go to the webmaster tool, link to your site, and manually check and ask the owner of that website to remove your link. 

If it does not remove the connection after a few days, then with the help of Disavow tool, you can ask Google to non-index or ignore it forever.

16. Outbound Links

Outbound Links These are outgoing links that point from your website to another website, meaning they are external links that go from your site to another site. We insert such links in our articles so that the trust in our content improves.

Some experts believe that Outbound Links can hurt the website, and I also consider this to be 100% true. Still, if they are correctly used, they are perfect for the SEO of our website.

If you want to use Outbound Links in your content, then you should follow some rules given below -

• External links should have good PA and DA.
• His Spam score should be zero.
• There should not be adult content or spam links on that website.
• That link should be related to your content.

17. Difference between SEO and SEM

SEO

SEO or Search Engine Optimization is a method by which a blogger optimizes his blog or website to rank the blog's articles in the search engine and bring free traffic to his blog from there.

SEM

SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines to get more traffic, whether free traffic or paid traffic (Paid Search Advertising).

18. SERPs (Search Engine Ranking Page)

So whenever you create a Google query, the pages you see in the search results are SERP. What your rank in SERP is, also called Page Rank?

19. Domain Authority and Page Authority - DA/PA

Domain Authority - 

Domain Authority, which we call DA in the short term, is a metric created by Moz company whose purpose is to give a rating of websites from 1-100. DA is a very important factor of SEO which shows the website how well it ranks on the search engine.

Page Authority - 

Page Authority (PA) is a metric that describes a website's ability to rank a webpage in search engines. Just as domain authority refers to the ranking power of the entire domain, page authority measures the ranking power of a single page.

20. 301 Redirect

When we pass the old URL of one of our web pages to a new URL on Permanent Redirect, it is called 301 Redirection. In 301 Redirection, if a user or search engine bots click on our old URL, they are automatically redirected to the new URL.

21. 302 Redirect

When we redirect one of our webpages to another URL on Temporary Base, it is called 302 Redirect.

22. Error 404 not found

When the user searches something on our website server, and the server cannot locate the requested resource or file, then an Error 404 not found appears in front of them.

Frequently Asked Questions - on Be-half of SEO

Q. 1 → Is SEO Easy to Learn or Do?

There is no straightforward answer to this NO. Because no one can ever achieve complete mastery over SEO, this is because there are always keep on changing.

Q. 2 → What does SEO mean, and what is its use?

SEO means ( Search Engine Optimization ) and we use it to rank our website or blog in Search Engine.

Q. 3 → What is the importance of a website's page speed for SEO?

According to Google's new update, Google gives a higher ranking to the website, which has more speed. A website that opens entirely within 5 to 6 seconds, such a website is considered suitable for Google's algorithm.

Q. 4 → How to bring natural and organic traffic to your blog?

Make the blog's design attractive, write high-quality articles, write the article in detail, do keyword research, optimize the blog's loading speed, learn search engine optimization, do guest blogging, and create backlinks smartly.

Q. 5 → Can I rank my website on Google without SEO?

If you are writing an article on a completely new topic and there is a lack of content about it on the Internet, then your blog post can rank in search engines even without SEO.

Q. 6 → Is White Hat SEO illegal?

White Hat SEO is not illegal because it follows Google's algorithm and does not use any wrong technique, so we can say that White Hat SEO is legal.

Q. 7 → How long does it take for Google to rank your page?

It may take a few hours to even months for Google to rank your page. Many factors work behind it, including your content quality, crawl budget, page speed, UX design, etc.

Q. 8 → How to write an SEO-friendly post URL

Always keep the URL of your post as simple and as short as possible.

Q. 9 → How can I become a successful blogger in a short period?

To become a successful blogger in a short period, you have to take the right path by - Finding a good niche for your blog, Writing about what you love, Focusing on marketing, Providing easy reading to your users, Giving your posts punchy titles, Keep an eye on analytics, Ultimately, before you hit the "publish" button, you must review your spelling and grammar of your article again and again.

Q. 10 → How do newbie bloggers make money online?

Google Adsense is the best and Lifelong resource where you can make lots of online money by monetizing your website

Conclusion - 

In today's article, Friends, we have discussed What SEO is and How to Do Search Engine Optimization.

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